Unlock your start-up potential

Ready to launch or elevate your business? Join us at Tomorrow's Founders, the ultimate startup event designed to empower the next wave of entrepreneurs. Get insider knowledge from experienced founders who have been in your shoes, as they reveal the highs, lows, and actionable strategies for navigating the challenges of building and scaling a successful business. Whether you're just starting out or ready to take your venture to the next level, this is your chance to gain the insights, tools, and inspiration you need to make your entrepreneurial dreams a reality.


Exclusive digital package: To support your entrepreneurial journey, Lunar, Froda and Företagarna, have curated an exclusive startup package with discounts on essential tools, guides, content and resources for all attendees.

Speakers

Sara Wimmercrantz
Entrepreneur, investor and founding partner

Sara Wimmercranz, a Swedish investor and entrepreneur, is known as a Dragon on SVT's Draknästet (Dragon's Den). Co-founder of Footway and a leader at companies like LensWay, she’s been named one of Sweden’s most Powerful Business Women and Influential Tech Investors. As a Founding Partner of BackingMinds, Sara uses her expertise to support the next generation of innovators, driven by her passion for sustainability.

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Haisam Mohammed
Entrepreneur, founder & creative director

Haisam Mohammed, founder and creative director of Stockholm-based Unifrom, is known for modernizing classic perfume oils. An entrepreneur since 16, he blends business with creativity and serves as a trusted advisor on inclusive workforces. Haisam embodies the new generation of entrepreneurs focused on equality, social sustainability, and flexibility.

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Event details

Date: October 17
Time: 5:00 - 8:00 PM
Location: Froda HQ - Stockholm Slussen
Admission: Free - but limited amount of seats

Program

Mingle: Networking with snacks and drinks
Welcome and introduction: Andra Farhad
Interview: Sara Wimmercrantz, by Andra Farhad
Panel: Startup tips and tools from organizers
Keynote: Haisam Mohammed
Mingle: Networking with food and drinks

Moderator

Andra Farhad
@Börshajen

Andra Farhad, founder and CEO of Börshajen AB, made her first million by age 21 and created Börshajen to educate others on personal finance. As an author, speaker, and jury member, Andra frequently appears on Swedish TV, shaping public understanding of finance and entrepreneurship. As a leading figure in personal finance and Lunar’s Swedish brand ambassador, she is dedicated to promoting smarter money management.

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Panelists

Oliver Mohseni
Co-founder

Oliver is the co-founder of Froda, a tech company dedicated to empowering business owners by making financing more accessible and offering the most favorable terms. Oliver holds a Master's degree in Business Administration and Economics from the Stockholm School of Economics. Throughout his career, he has served in multiple CEO and founder roles, and has extensive experience in entrepreneurship, sales, finance, and payment solutions.

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Sophie Juul
Head of Marketing

Sophie is a visionary, data-driven and consumer-centric Marketing leader with +8 years of experience. In her current role at Lunar, one of Europe's fastest-growing fintech scale-ups, she has created award-winning and measurable growth results through innovative marketing strategies. Recognized among Denmark's top 100 business talents and the top 20 in Marketing, she thrives in fast-paced environments, collaborating with passionate people, embracing new challenges, and always seeking new ways to improve business.

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Hampus Löwstedt
Senior Legal Advisor

Hampus Löwstedt, Senior Legal Advisor at Företagarna (The Swedish Federation of Business Owners), has extensive experience working with and giving legal advice to start-ups and SMEs. As a legal generalist he is used to deal with different kinds of legal issues that occur for start-ups and SMEs, and has expertise within labor law, litigation and intellectual property law. Hampus also co-hosts the podcast Företagarpodden - Juristerna svarar together with his college Oxana Iakimenko, which is released every other week.

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For whom

You have a business idea and seek expert advice, networking opportunities, and tools to kickstart your project.

You've just launched your business and want inspiration and guidance from entrepreneurs who know what it takes to build a successful business.

You want to understand what to consider before launching, avoid common pitfalls, and prepare effectively for startup success.

The event concept Tomorrow's Founders is an extension of our ambition to promote a more equal and inclusive business landscape for entrepreneurs. In Sweden, entrepreneurship and the capital allocated to support founders are still unevenly distributed. Businesses started by young people, immigrants, or those outside major cities don’t receive the right conditions to succeed, and only a quarter of all entrepreneurs in Sweden are women, which is below the EU average. Our aim is to change that.

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@Froda

Froda is a Swedish credit market company based in Stockholm, Sweden, founded in 2015. By digitising the business loan process, we have made it possible to help more companies with tailored financing based on their unique business idea and operations, at market-leading terms. Today Froda is one of Sweden's fastest growing fintech companies and has helped more than 50,000 companies grow.

@Foretagarna

Företagarna, The Swedish Federation of Business Owners, is the largest business organisation in Sweden representing the interests of around 60 000 business owners. We are an independent, nonpartisan organisation owned by its members. We have 18 regional offices and 240 local associations and meeting places. As a member you are part of a nationwide network of entrepreneurs engaged in strengthening the entrepreneurial climate.